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Pret sales increase by 10% to £1.2bn in 2024

Results come as Pret announces new medium-term strategy to accelerate growth in the UK and key international markets.

FY 2024 Results 

  • Worldwide system sales across company-owned and franchise shops reached £1.2bn for the year, up 10% vs 2023 

  • 2024 LFL sales grew 2.8%, with Pret continuing to expand, reaching 717 shops globally and with 11% net shop growth 

  • Pre-IFRS16 adjusted EBITDA grew 36% to £98m (2023: £72m) 

  • Non-cash goodwill impairment of £552.9 million related to JAB’s acquisition of control in 2018  

New Medium-term Strategy 

  • Following recent changes to bring in additional world-class talent to the Pret Board and Management team, new medium-term strategy to deliver sustainable growth  

  • Pret to double down on delivering great value to grow transactions and increase food-to-go market share, including plans to test meal deal formats in Q4 2025 

  • Food and coffee innovation a key focus for 2025 and beyond, with Pret’s Super Plates launch in July – offering bigger, more nutrient-packed salads – already driving increased customer visits, particularly in London 

Pano Christou, CEO, Pret A Manger, said:

“2024 was another year of growth for Pret, where we took disciplined decisions to protect sales, despite intense strains on the hospitality industry. 

“Going forward our priority will be to drive transactions and sustainable growth by offering great value for money for Pret customers. Our focus will be on growing Pret’s market share in the UK and internationally, prioritising city centres and travel hubs, backed by the experience and expertise of additional world-class Board members and a strengthened Management team.  

“I would like to take a moment to thank our Team Members for their continued commitment and energy as we write the coming next chapters of the Pret story.” 

London, 9 September 2025: Pret A Manger has today announced worldwide sales across company-owned and franchise shops of £1.2bn for the year ended 2 January 2025, representing 10% growth compared to £1.1bn in 2023. Pre-IFRS16 adjusted EBITDA grew 36% to £98m (2023: £72m). 

Like-for-like sales grew 2.8%, and the brand continued its international expansion. In 2024, Pret reached 717 shops globally representing 11% net shop growth. 

JAB’s acquisition of control of the Group in 2018 created £912 million of transaction goodwill on the Group’s 2018 balance sheet. This year the Group is recording a non-cash goodwill impairment of £552.9 million. No impairment previously has been recorded. Management considers 2024 to be the first year since the start of Covid with consistent trading data on which to base future forecasts. The impairment takes into account the currently uncertain global macro-economic environment, the additional bills introduced as a result of the National Autumn Budget in 2024, and results in part from the use of a higher discount rate than was used in previous calculations. 

Backed by a strengthened Board, led by recently appointed Chairman, José Cil, and bringing in further world-class talent to bolster a more streamlined management team, the business’ priority will now be on delivering sustainable growth by growing market share in its home market of the UK, and expanding in the US, with a particular focus on travel hubs and city centres. New York continues to be the overseas capital for Pret customers, with the US business now led by food industry veteran Felipe Athayde, previously from Authentic Restaurant Brands and Restaurant Brands International.  

Delivering value for money for customers will continue to be core to Pret’s offer. The repositioning of Club Pret, the brand’s coffee subscription offering customers 50% off up to five barista-prepared drinks each day for just £5 a month, has continued to attract Pret’s most loyal coffee customers, while also enabling the business to absorb around £25m of inflation in labour, food, and operational costs. Looking ahead, the company will test new meal deal formats in Q4 2025 to tap into the UK’s growing appetite for these deals and to provide more value-driven options for customers.   

The UK will also see further investment in food innovation, following the successful introduction of Super Plates in the UK in July, a new premium range of bigger, high protein and nutrient rich salads, which are already driving incremental customer visits.  

ENDS 

Notes to editors For more information, please contact: pret@headlandconsultancy.com

  • Edward Young – 07884666830 

  • Tracey Foschini – 07470160009 

  • Rachel Deevey – 07584172226 

About Pret A Manger  Pret A Manger is a beloved sandwich and organic coffee chain, commonly referred to as Pret and based in the United Kingdom. The first shop opened in London in 1986, where the company remains headquartered today. Pret’s sandwiches, salads, and wraps are freshly handmade each day in shop kitchens using quality ingredients, and all coffees, teas and hot chocolates are organic. There are more than 700 Pret shops worldwide with 12,500 team members in 21 international markets (United Kingdom, Ireland, United States, Hong Kong, France, UAE, Kuwait, India, Luxembourg, Switzerland, Portugal, Belgium, Singapore, Germany, Canada, Italy, Greece, Spain, South Africa and Qatar).